The South was co-founded in 2017 by Angela Peoples and Kevin Banatte. Collectively, we have over 20 years of experience leading digital and grassroots organizing campaigns. As business partners, co-parents, and creatives working for social justice, it is the practice of living unapologetically black that gives us the confidence and fuel to produce streetwear and campaigns. The goal is to create content that helps our audience live their politics, and to speak truth to power.